Saturday, October 15, 2011

A Pinnochio story: ANTHR-O-TONE RECORDS becomes a REAL label (sort of)

Told you I'd be back soon! 

So let me state for the record (no pun intended), I am NOT (dramatic pause) and have NO interest (another one) in becoming a record "mogul" or "exec" and I have NO plans to eventually take over  and dominate the music industry with my gigantipithicus megacolossus of an art-crushing-extruded-mush-vomiting-uber-media--conglomerate of a "music group" (a laughable term to be sure but I digress). No sir (or mam). Let it be known that I created the Anthr-O-Tone label simply to have an identifiable brand to associate with Ownership and all other subsequent albums that I record and release - something to put down in the "label" category when you're filling out all of those distribution contracts and web forms...quite simply, a label, more in the literal sense ya know? BUT: there's a new development.
     Over the years I have had the good fortune to find myself collaborating with some remarkably creative partners, writing, recording, producing and releasing some really exciting and fullfilling projects (of which I am extremely proud) . These projects have all been reified in different mediums - ranging from vinyl, to cassettes to CDs - and they've all had varied trajectories, levels of success and interesting stories attached to them - ranging from soulfully gratifying to tragically comical. Some of them were released and distributed independently and some actually picked up by record companies (ack I just threw up in my mouth a little bit). Some had a good run but "ran their course" while others continued to chug along over the years, sometimes slowing down and other times picking up steam (an oscillation that manifested no change in the dismal royalty accounting on my quarterly statements...and I use the term "quarterly" loosely...again I digress...).
     So anyway, I frequently get emails from fans, friends and friends of friends (and resourceful esoteric collectors) asking about some of these albums - "are they stilll available anywhere?" and "if yes, where?". The answers up to this point have been either flat out "no" or "yes if you live in South Africa (or a territory where it's been sub-licensed like Norway or something). Well I realized that enough time has gone by now that there's no reason why these albums shouldn't be readily available in the US. All rights of ownership of these works have reverted to me and my creative partners. So all that is needed now is a distribution mechanism. 
     So I'm happy to announce that over this fall (and holiday) season, I will be rereleasing these fine works here in the US under the Anthr-O-Tone label. We'll start with digital downloads and if we get enough of a response for them we'll press CDs. 
     I am now in the process of remastering (where necessary) and will be announcing a pre-release offer of the first album shortly (and I KNOW many of you are going to be verrrry happy about this one)! So stay tuned!
Uxolo,
Ema

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